Thursday, December 26, 2019

Giotto di Bondone Father of the Renaissance

Giotto di Bondone was known for being the earliest artist to paint more realistic figures rather than the stylized artwork of the medieval and Byzantine eras Giotto is considered by some scholars to be the most important Italian painter of the 14th century.  His focus on emotion and natural representations of human figures would be emulated and expanded upon by successive artists, leading Giotto to be called the Father of the Renaissance. Places of Residence and Influence Italy: Florence Important Dates Born: c. 1267Died: Jan. 8, 1337 About Giotto di Bondone Though many stories and legends have circulated about Giotto and his life, very little can be confirmed as fact. He was born in Colle di Vespignano, near Florence, in 1266 or 1267, or, if Vasari is to be believed, 1276. His family was probably farmers. Legend has it that while he was tending goats he drew a picture on a rock and that the artist Cimabue, who happened to be passing by, saw him at work and was so impressed with the boys talent that he took him into his studio as an apprentice.  Whatever the actual events, Giotto appears to have been trained by an artist of great skill, and his work is clearly influenced by Cimabue. Giotto is believed to have been short and ugly. He was personally acquainted with Boccaccio, who recorded his impressions of the artist and several  stories of his wit and humor; these were included by Giorgio Vasari in the chapter on Giotto  in his  Lives of the Artists.  Giotto  was married and at the time of his death, he was survived by at least six children. The Works of Giotto There exists no documentation to confirm any artwork as having been painted by Giotto di Bondone. However, most scholars agree on several of his paintings. As an assistant to Cimabue, Giotto is believed to have worked on projects in Florence and other places in Tuscany, and in Rome. Later, he also traveled to Naples and Milan. Giotto almost undoubtedly painted the Ognissanti Madonna (currently in the Uffizi in Florence) and the fresco cycle in the Arena Chapel (also known as the Scrovegni Chapel)  at Padua, considered by some scholars to be his masterwork.  In Rome, Giotto is believed to have created  the mosaic of  Christ Walking on the Water  over the entrance to St. Peter’s, the  altarpiece at the  Vatican Museum, and  the fresco of  Boniface VIII Proclaiming the Jubilee  in  St. John Lateran.   Perhaps his best-known work is that done in Assisi, in the Upper Church of San Francesco: a cycle of 28 frescoes depicting the life of Saint Francis of Assisi. This monumental work depicts the entire life of the saint, instead of isolated events, as had been the tradition in ​earlier medieval artwork. The authorship of this cycle, like most of the works attributed to Giotto, has been called into question; but it is very likely that he not only worked in the church but designed the cycle and painted most of the frescoes. Other important works by Giotto include the Sta Maria Novella Crucifix, completed sometime in the 1290s, and the Life of St. John the Baptist fresco cycle, completed c. 1320. Giotto was also known as a sculptor and architect. Though there is no concrete evidence for these assertions, he was appointed chief architect of the workshop of Florence cathedral in 1334. The Fame of Giotto Giotto was a much-sought-after artist during his lifetime. He appears in works by his contemporary  Dante  as well as  Boccaccio.  Vasari said of him, Giotto restored the link between art and nature. Giotto di Bondone died in Florence, Italy, on January 8, 1337.

Wednesday, December 18, 2019

Essay - 753 Words

The first article talks about how the United Kingdoms future of economic growth and trade doesnt look very promising. The International Monetary Fund cited that the UKs private consumption suffered a decrease, as did the value of the pound. These drops were used as reasons for being less active. Predictions for economic growth in other countries were raised, while Britains decreased by 0.3 percent. The outlook of growth for the medium term was described as highly uncertain. Economically, Britains future relationship with the European Union was a factor in its growth outlook, as were an increase in trade barriers, emigration, immigration, and financial activity across the border. In 2019, the scenario could be a no deal one, the†¦show more content†¦For countries with relatively low amounts of natural resources, the building of local businesses is necessary to aid development. Last year, East African countries tried raising tariffs on foreign outfits, but they paid the price for it. The United States didnt think that trading with certain countries would benefit themselves, and so they were willing to remove a majority of the nations which were a part of the Africa Growth and Opportunity Act, which was intended to help trade. America wants to prevent people from losing jobs, as well as grant free access to small markets. This article shows that international trade can have practical limitations. The textbook explains that one of these limitations is the fact that while two countries can both benefit by trading with each other, excessive trade can harm people and businesses. Also, by raising tariffs and discouraging trade, African countries are both impeding economic growth and lowering the standard of living. The third article talks about how Thailands prediction of economic growth is now at 3.9 percent, a 0.3 percent increase from an earlier forecast. Tourism and exports have recovered a lot better than people expected, and the rate of public spending has increased. By years end, the export prediction is expected to increase by 7.5 percent, and inflation is forecast to increase by 0.6 percent. The economy itself is believed to grow each year between 4 percent and 5 percent, on average, untilShow MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead Morenarrative essay1321 Words   |  6 PagesNarrative Essay A Brief Guide to Writing Narrative Essays Narrative writing tells a story. In essays the narrative writing could also be considered reflection or an exploration of the author s values told as a story. The author may remember his or her past, or a memorable person or event from that past, or even observe the present. When you re writing a narrative essay, loosen up. After all, you re basically just telling a story to someone, something you probably do every day in casual conversationRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreEssay763 Words   |  4 PagesCan’t be Built on Soccer Fever† and â€Å"Na Na Na Na, Hey Hey, Goodbye† In Jonathan Zimmerman’s essay â€Å"African National Identities Can’t Be Built on Soccer Fever† he describes how soccer brings the people of Africa together. He talks about the unity of Africans and how much soccer is a part of their lives. He also describes the underlying reason of why soccer is so heavily pushed. The perspective in the essay â€Å"Na Na Na Na, Hey Hey, Goodbye† Tim Bowling discusses his passion for hockey and his hate forRead MoreThe Colonel Essay1320 Words   |  6 PagesIn the essay, The Colonel, Michael Hogan illustrates the importance of the influential sport of tennis. Hogan writes about how tennis changed his life from an early age. When he was younger he saw tennis as a rich mans sport in which he had no interest. One of his much-respected neighbors, the colonel, approached Hogan’s father with the idea that his son might like to learn how to play tennis. After pondering the thought with his father, Hogan decided to take t he offer. The Colonel became his mentorRead MorePersuasive Essays : Persuasive Essay897 Words   |  4 Pagesbegan this class, I loved to write persuasive essays. I loved to write about my own opinions and I was quite good at convincing people to agree with my stand points. To convince others to agree on my point of view was an extraordinary feeling. I am very good at getting my point across and giving my reasons on why I feel the way I do about a certain situation. I loved writing persuasive essays because I love to read them as well. I love how persuasive essays have a call-to-action; giving the readers aRead MoreEnglish Composition One: To Be an Essay or Not to Be an Essay That Is the Question910 Words   |  4 Pages In the past, the mention to have to write a paper for an assignment caused me to break out in a sweat or my mouth instantly dries, well it does not have that kind of effect on me anymore. The key to successfully completing the essay on time is getting to researc h the topic at hand as soon as possible or before the process of writing begins. The next step for me would be to find the argument and take a side. Moreover, picking a thesis statement through brainstorming the information I gathered forRead More Flight Essay834 Words   |  4 Pages Essay on quot;Flightquot; amp;#9;It is always hard to get separated from someone you love and with whom you have shared every moment of his life until he decides to walk on a different path than yours. You dont know how to react and confusion dominates your mind. Should you be angry at him for leaving you, or should you support and respect his decision ? In her essay quot;Flight,quot; Doris Lessing illustrates the story of an old man who is learning to let go his granddaughter as she growsRead MoreEssay and Academic Life1117 Words   |  5 Pageslanguage learner? Discuss two or three problems with specific examples and details. Ex. 9 Analyzing students’ essays. Use the assignment and the Student Essays to answer the following questions. Assignment: Computers have become an important part of educational process. Write convincing illustration to this statement. Use specific and convincing examples and details. Student Essay 1 Computer as a multipurpose universal instrument of education. In our days computers have become an importantRead More Community Essay843 Words   |  4 Pagesan important effect on the shaping of a person’s character is key in both Pythia Peay’s essay, â€Å"Soul Searching† and Winona LaDuke’s interview transcribed in essay form entitled, â€Å"Reclaiming Culture and the Land: Motherhood and the Politics of Sustaining Community†. The two authors present ideas, similar and different, of what it means to live in and be a part of community. Through examining these two essays, summarizing and synthesizing, we can gain a better understanding of what community is and

Monday, December 9, 2019

Potential Even Work On Place Of Humans †Myassignmenthelp.Com

Question: Discuss About The Potential Even Work On Place Of Humans? Answer: Introduction With the vast technological innovations, there is great threat to the humans or the working individuals. Man made technology is replacing humans from several jobs and work areas as these continuous updates and innovations are of high potential that can even work on the place of humans. The biggest threat imposed is from the robotic technology and artificial intelligence (AI) as several organisations are replacing human by these robots and have started taking extensive use of the robotic technology and artificial intelligence for managing the business operations and activities (Pressreader, 2017). From the article, it has also been analyzed that even for the purpose of greeting there are robots. The article highlights that there is a significant trend that soon there will be driverless cars and there will be soon robotic availability of smart and cheap robots for managing maximum of the business function by decreasing the dependency upon the humans (Latar, 2015). The paper will presen t the analysis of the case with several ethical lenses using various ethical theories. Utilitarianism Theory The first theoretical aspect which can explain the ethicality or un-ethically of the case highlighted in the article is the Utilitarian Ethical Theory. According to this theory, the decisions and they actions of the organisations or the individuals must be in relevance with the approach of offering high level of advantages to the maximum number of masses. But the use of robotic technology and artificial intelligence has a contradictory perspective as these activities are primarily undertaken for benefitting few sections of the society. There is violation of the Utilitarian theory as there is only a limited set of people who are getting positive outcomes from the use of robots such as the involved organisations, investors, etc. (Shafer-Landau, 2012). But there are negative impacts upon the human as they are losing their significance and jobs due to artificial technologies and increasing the rate of unemployment in the society which is overall hampering the success of the masses and th e governments too (Komlos, 2016). There is also a negative impact upon the environment in terms of taking sue of high power technologies and positing harmful impact upon the sustainability of the environment. Secondly the robots and AI will take away the jobs of thousands of people which will affect them and their livelihood in the most in-depth negative sense (Veruggio, Operto and Bekey, 2013). Thus, from the overall analysis, such technological innovations are against the approach and ethical aspect of the Utilitarian ethical theory. Deontology Theory The second theoretical aspect which can explain the ethicality or un-ethically of the case highlighted in the article is the Deontological theory. According to this theory, it is obligatory that the organisations at the time of decision making must have a strict follow up of their responsibilities. It is necessary to remain ethical and concerning in respect with the other individuals and society while developing any kind of product or service so that those individuals do not have to suffer consequences as its aftermath. Thus being conscious about ones own action is must as per the deontological based ethical theory (Broad, 2014). The individuals and the organisations following the aspects of deontological theory have a probability of making more ethical decisions which are beneficial both for the societies and the individuals. In respect with the article, the use of robots and AI by several organisations is termed as unethical because of the reason that such technological innovations are hampering the livelihood of the humans as they are going jobless due to the extended use of such technologies by the organisations by replacing humans (Ford, 2015). Being aware of the negative consequences imposed upon the society and the earning source of the individuals, the organizations are taking use of the technology which is a direct violation of the ethical aspects of the deontological theory. Thus, it can be analyzed that such activities are self-centric and are unethical and threatening to the livelihood and the earning of the individuals (Rotman, 2013). Virtue Theory The third theoretical aspect which can explain the ethicality or un-ethically of the case highlighted in the article is the Virtue theory. As per this theory, it is necessary that the operational and business functions of the organisations must be reliable, true and ethical in nature. There are few character related inherent aspects of the individuals that explain the appropriate and correct behavior of the individuals making any decision (LaFollette and Persson, 2013). In the article, the use of the robotic technology and artificial intelligence is the key decisions of the higher authorities of the organisations and thus they have complete involvement in the decision making process of replacing human with robots and stealing their jobs. The key executive and administrative department has a complete knowledge of the consequences of such actions but then also instead of taking corrective actions to save the jobs of the individuals with the use of robots and AI, they are replacing huma ns and thus it is an unethical practice of the organizations which deteriorate the aspects of the virtue theory (Pannu, 2015). Thus, the use of technology is not unethical but the intention and the replacing of humans as well as taking their jobs is highly unethical which are against the ethical virtues. To have a successful implementation, it is essential that such actions must not take place and all the acts of the organisations must be ethically upright (Anderson, 2016). Contract Theory The next theoretical aspect which can explain the ethicality or un-ethically of the case highlighted in the article is the Contract theory. It is a theory which is a combined theoretical of utilitarian, deontological and virtue theory. As per this theory, there is a social-contract aspect where there are contractual agreements which are governed by the aspects of virtue i.e. good behavior and the organisations are required to work as per these agreement or contract (LaFollette and Persson, 2013). The theory offers a motivation for being moral and ethical while involving in any kind of operation or activity. In respect with the article, the decision of taking use of the robots by several organisations is termed as unethical as from such actions of the organisations there is a social contract of offering a secured and responsible living to the individuals but as these robots and AI will replace the humans thus, the social contract will be violated. And thus, from the view point and eth ical aspects of the social-contract theory also the replacing of human by robots resulting in loss of job by the individuals is against the ethical perspectives (Bostrom and Yudkowsky, 2014). Conclusion Being ethical and morally upright is the one of the essentials of any business organisation and its operations. In present scenario, it is extremely required that every business action must be ethical; if analyzed by the ethical lenses such as by comparing with the ethical theories of Utilitarianism, deontology, virtue and social contract theory. All these theories explained the aspects on which the actions or the decisions of the individuals are evaluated that whether these actions are beneficial for the maximum number of the individuals or not and what all other impacts are posing upon the society and the environment. Thus, from the paper and several discussion, it can be concluded that from the technological and organisational point of view, the use of robots and artificial intelligence is ethical but from the ethical perspective in context with the human and the societies, it is unethical and before implementing such practices, the organisations must take initiatives to save the jobs of the individuals and offer them adequate working opportunities. Thus, after such initiatives there can be attained ethicality in the business operations. References Anderson, S. L. (2016). Are we ready to replace humans with machines. Bostrom, N., Yudkowsky, E. (2014). The ethics of artificial intelligence.The Cambridge handbook of artificial intelligence, 316-334. Broad, C. D. (2014).Five types of ethical theory(Vol. 2). Routledge. Ford, M. (2015).The rise of the robots: Technology and the threat of mass unemployment. Oneworld Publications. Komlos, J. (2016). Has Creative Destruction Become More Destructive?.The BE Journal of Economic Analysis Policy,16(4). LaFollette, H., Persson, I. (Eds.). (2013).The Blackwell guide to ethical theory. John Wiley Sons. Latar, N. L. (2015). The robot journalist in the age of social physics: the end of human journalism?. InThe New World of Transitioned Media(pp. 65-80). Springer International Publishing. Pannu, A. (2015). Artificial intelligence and its application in different areas.Artificial Intelligence,4(10). Pressreader, (2017). What if robots and AI takes our jobs? Retrieved on: 13th September, 2017, Retrieved from: https://www.pressreader.com/canada/waterloo-region-record/20170422/281758449172066 Rotman, D. (2013). How technology is destroying jobs.Technology Review,16(4), 28-35. Shafer-Landau, R. (Ed.). (2012).Ethical theory: an anthology(Vol. 13). John Wiley Sons. Veruggio, G., Operto, F., Bekey, G. (2016). Roboethics: Social and ethical implications. InSpringer handbook of robotics(pp. 2135-2160). Springer International Publishing.

Monday, December 2, 2019

Trifles by Susan Glaspell

The play Trifles by Susan Glaspell talks about a murder. John Wright is killed in his sleep through struggling. Sherriff Peters, county lawman, Mr. Hale a farm man and George Henderson, the county attorney go to his house to investigate the crime. They look around for evidence of a crime, as the main suspect is the victim’s wife Mrs. Minnie Wright.Advertising We will write a custom essay sample on Trifles by Susan Glaspell specifically for you for only $16.05 $11/page Learn More Two women also join the men in Mrs. Wright’s kitchen- Mrs. Hale and Mrs. Peters. The characters look at the murder differently and this discussion will focus on the development in terms of roundness and flatness of the characters and the degree to which the characters are stereotypes. Mrs. Wright the protagonist that we do not meet on stage but learn about from other characters because she is in custody for suspicion of her husband’s murder is a round charact er. Prior to her marrying her late husband, she was a cheerful young woman. She even wore colorful clothes because she enjoyed life and was a bubbly young woman. In addition, she enjoyed singing and once sang in a choir, this kept her cheerful. However, after marriage she changed and become another person. Mrs. Hale noticed her personality change because she remembered her as a sweet woman and very beautiful. This contrasts with the bitter woman she came to be that murdered her husband in cold blood. She was also a timid woman according to Mrs. Hale yet the woman we see when Mr. Henderson stopped by to speak to Mr. Wright was not timid because she stood there unmoved and in a composed manner told him, he could not speak to Mr. Wright because he was dead. Mrs. Hale appears to be timid when we meet her at first. However as the play progresses we see a woman who is empathetic and even agrees to commit a crime by concealing the evidence they find in Mrs. Wright’s kitchen from the men investigating the crime. She is a remorseful person because she regrets not having come more often to visit Mrs. Wright because she knew of her loneliness. She manages to talk Mrs. Peters into the conspiracy of silence regarding the motive and evidence of Mr. Wright’s murder. Her understanding of the suffering of her fellow woman makes her frustrated with the men’s attitude towards women and thus chooses to protect one of her own. Mrs. Peters is a round character. When we meet her at first she is of the opinion that the perpetrator of the crime should be apprehended for the crime. She knows murder is a crime and a punishment is order. However, after a conversation with Mrs. Hale after they discover the strangled bird she changes her mind about Mrs. Wright.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More They think she might have committed the crime out of frustration and anger of her environment, which they say was lonely and depressing. Mrs. Wright was a lonely woman with no child and her only company was her bird that most probably was killed by her husband. Thus, she killed him in retaliation and Mrs. Peters identifies with her situation as she says how lonely she felt when her two-year-old child died and protects hides the evidence in her coat pocket. The two women describe Mr. Wright as a good man. This means that he had a dual character because to the outsiders he appeared as a quiet good husband. Yet Mrs. Hale says that he was a hard man and not pleasant to live with and that is why Mrs. Wright must had bought a bird to keep her company. Even though Mr. Wright did not take alcohol and always kept his word, he was not kind to his wife and did not try to make her life cheerful as he was always out working and mean when at home. His character led Mrs. Wright to loneliness and eventual murder. This character remains flat because his character doe s not change for the better as Mrs. Wright became lonely and her troubles started soon after she married him. He remained detached from his wife, did not understand her feelings, and killed the one thing that give her company and at least made her cheerful. He also made her withdraw from the society and become lonely. The other three men, the Sheriff, the County and Mr. Hale do not change their character. These men have a low opinion about women and their thoughts about women only being concerned with trifles remain constant throughout the play. They belittle Mrs. Wright and the women at large with their condescending attitude. For example we see them criticizing Mrs. Wright’s housekeeping skills. At the close of the play, the men miss an important piece of evidence that might have helped to convict Mrs. Wright due to their lack of keenness in the trifles unlike the two women who see and come up with a motive for the murder, which they conceal. The characters in the play have some degree of stereotype. The men represent the stereotype that the society has towards women that women cannot handle big things and only good for housekeeping and dealing with little things. Their trifles are not considered harmful and this explains why the men overlook the little things that would have led them to the motive of the crime and hence the perpetrator. On the other hand, the women represent the stereotype that women that they are only good for housekeeping. For instance, Mrs. Wrights abandons her own life such as singing in the choir or joining other women because she has married. She represents women who stop living their lives once they get married, become lost in their new married live, and eventually become frustrated. To sum up the way men and women view each in the society ought to change, both are equally capable. The men ought to treat women as equals because they too are also capable of understanding ‘big’ things as the two women show by unrave ling the murder motive.Advertising We will write a custom essay sample on Trifles by Susan Glaspell specifically for you for only $16.05 $11/page Learn More This essay on Trifles by Susan Glaspell was written and submitted by user Bryson Ellis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Trifles by Susan Glaspell Contemporarily, people are equal regardless of their gender courtesy of the different constitutions across the world. This perception did not exist earlier, especially at the start of the 20th century and earlier centuries. In the past, the society was mainly male-dominated and women were treated with little importance.Advertising We will write a custom essay sample on Trifles by Susan Glaspell specifically for you for only $16.05 $11/page Learn More For instance, the woman’s place was in the kitchen and she played the role of a good mother to her children while at the same time taking care of her husband. Literature materials published before late 20th century mainly deal with roles based on the gender of an individual. The 19th century was characterized by the emergence of female literary figures and writers who wrote exemplary works on inequality on both sexes, while paying attention to women’s inability to be independent and their overr eliance on men. Several female literal writers paved the way for other female writers in the 20th century. Susan Glaspell was one of the 20th century writers and she came up with literal works that addressed various issues in the society. One of the most outstanding literal works by Glaspell is Trifles. In the play, Trifles, Glaspell shows a reflection of gender and sex roles bound on cultural notions with greater emphasis on women. Women were treated with lesser dignity as compared to men and to the society; they were of little or no importance, as they presumably contributed very little to important issues within the society. In her play, Trifles, Glaspell uses two parts of the play, one distinctive narrative on men and the other on women, in order to trigger the reader into evaluating the value of both genders to the society. In this piece of literature, Glaspell not only demonstrates the role of women, but also depicts knowledge and valuation or devaluation of perspectives on w omen within various contexts. This paper aims at discussing conveyance of the feminist perspective as depicted in Susan Glaspell’s play, Trifles. Trifles is a feminist play where feminism means the act of agitating for women rights by any means. Glaspell goes into details to show how Mrs. Wright is an object of abuse to her husband and thus arouse sympathy from readers who would in turn support the feminism agenda of liberating women, which started in the late 19th Century. Mr. and Mrs. Wright, the two main characters in the play Trifles, bring out the challenges faced by women as at that time. For instance, Mrs. Wright is subjected to mental suffering as a result of endless abuses from her husband, who also imposes quite a number of restrictions to her; hence, limited access to the outside world. The play presents men as uncouth creatures who never want peace in the house. Mrs. Wright spends a considerable amount of time in the kitchen, which is a symbolic representation of marriages where most women of the time spent a significant portion of their lives.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, Glaspell incorporates five people in the play, two of whom are women, a symbolic representation of women as a minority. The timing of this play is not coincidental. Glaspell did not just choose to address women plight and probably suggest ways of how to overcome men dominance at a time when feminism was being rooted in the society. Glaspell simply embraced the opportunity presented by the writing space to propagate feminism because she could reach a wider audience via writing. Mrs. Wright’s intentions to kill her husband depict women oppression by men in society. The play takes place in a cold gloomy house representing the cruelty of Mr. Wright who is adamant in his pursuits and thus a nuisance to those who do not like his way of life. As the play begins, all characters enter the farmhouse, but women distance themselves from men, thus showing the rift that exists between the two sexes in the society. The two women in the play are aware of their disregard in the community, a fact that strengthens the bond between them. Through this bond, they gain power that assists them to protect Mrs. Wright who is accused of trying to murder her husband. Through staying together, as illustrated in the play, women can achieve indomitable power. However, this power comes with the assumption that women live as individuals and it is only through bonding that they can gain power, strength, and success. Through this argument, Glaspell seeks to give women tips on how to overcome chauvinism and tame men through the power of staying together. According to the play Trifles, in a society dominated by male chauvinism, women take advantage of their lack of recognition to destroy the power of law coupled with influencing and effecting justice. Within th e play, power of women is illustrated indirectly; for instance, Glaspell uses bonding to show that women have a higher level of power than they know. In addition, once a woman gains access to knowledge, she implements the knowledge in making significant decisions in life. For instance, Mrs. Peter and Mrs. Hanes research on ways to relieve Mrs. Wright of her abusive marriage, rather than paying attention to the violent and abusive moments she faces in the marriage. Instead of letting their emotions and sympathy dictate their course of action, they become proactive and come up with ways of freeing their friend for once and for all. Knowledge is also one of the ways that people can achieve power. Together with their bonding, women in the play use knowledge to come up with ways that see the murder case against Mrs. Wright dropped. Women also tend to come together and form alliances since they are highly sidelined in the society. Clearly, by writing this play sometimes before August 1916 (when it premiered), Glaspell was simply promoting the feminism agenda, which was launched in the Seneca Falls Convention on July 19, 1848 where western women right’s champions met for the first time ever to push for equal rights.Advertising We will write a custom essay sample on Trifles by Susan Glaspell specifically for you for only $16.05 $11/page Learn More Trifles is a feminist play as explored in this paper. Women live in gender discrimination in the society where males dominate and control almost all sectors of society. However, in a feministic move, Glaspell illustrates how women can come together to help one another and achieve power in unity. For instance, Mrs. Peter and Mrs. Hanes form an indomitable force through which they manage to free Mrs. Wright from the claws of life imprisonment due to murder charges. Even though the play fails to call for entitlement of equal rights to men and women openly, from a critical point of view, it i s agitating for the same rights. Therefore, Glaspell simply uses the writing space to promote feminism as shown in this feministic play. This essay on Trifles by Susan Glaspell was written and submitted by user Tristen Porter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Trifles by Susan Glaspell

Wednesday, November 27, 2019

Stalwart

Stalwart Stalwart Stalwart By Maeve Maddox A reader asks for clarification regarding the word stalwart: I am confused about the meaning of â€Å"stalwart† in the following context: â€Å"One of the most influential companies in high technology right now may be a 135-year-old industrial stalwart.† According to OED, as a noun, stalwart means â€Å"loyalist, hard-working supporter.† Nonetheless, I fail to grasp the meaning of stalwart qualified by industrial as adjective. As a noun, stalwart has more than one meaning; â€Å"loyal supporter† is only one of them. Stalwart began as an adjective. The Old English adjective stalworth was applied to things like ships to mean â€Å"serviceable.† When applied to people and animals, it meant, â€Å"strongly and stoutly built.† The meaning extended to include brave, courageous, and valiant. In Scots dialect, the word became stalwart and was reintroduced into English thanks to the popularity of the novels of Sir Walter Scott. In modern usage, stalwart functions as both adjective and noun. Adjective As an adjective, stalwart means, resolute, unbending, and determined, as well as brave, courageous, and valiant. For example: The epic valor of the Greeks in driving back the Italian invaders together with Britain’s stalwart resistance to Hitler’s crushing blows, has given new meaning to human courage in war. Her stalwart defense of the environment in Maryland is embodied in her support for building a green jobs workforce, protecting the Chesapeake Bay, and for a clean energy economy. Noun â€Å"A stalwart† can be a person who has achieved wide recognition in some business or pursuit: Hollywood stalwart Ernest Borgnine dies at age 95 Josh H. Groce, a  noted stalwart  of the Texas trial bar Or it can refer to a company or institution that has been in operation for a long time. This is the sense in which stalwart is used in the sentence submitted by the reader. Here are some more examples of this use of stalwart to refer to a company: Sales for the New York-based pharmaceutical stalwart  were $13.56 billion against last years $13.89 billion. The remaining companies experiencing growth last year [included] electronics retailer HHGregg Inc. and pharmaceutical stalwart Eli Lilly and Co. And while many of its architects are well-known Silicon Valley companies, longtime Milwaukee industrial stalwart Rockwell Automation Inc. has positioned itself at the heart of the phenomenon, which some consider the next industrial revolution. Finally, in the context of politics, the noun stalwart means, â€Å"a sturdy uncompromising partisan†: AIPAC lauds re-election of pro-Israel stalwarts First deficit panel picks are Democratic stalwarts Utah is overall a conservative state much in line with the public policy principles of Republican stalwarts like Gov. Mitt Romney, Gov. Michael Leavitt and Gov. Jon Huntsman.   Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?44 Resume Writing TipsPersonification vs. Anthropomorphism

Saturday, November 23, 2019

Invention of the Mirror

Invention of the Mirror Who invented the first mirror?   Humans and our ancestors probably used pools of still water as mirrors for hundreds of thousands or even millions of years. Later, mirrors of polished metal or obsidian (volcanic glass) gave wealthy preeners a more portable view of themselves.   Obsidian mirrors from 6,200 BCE were discovered at Catal Huyuk, the ancient city near modern-day Konya, Turkey.   People in Iran used polished copper mirrors at least as early as 4,000 BCE.   In what is now Iraq, one Sumerian noble-woman from about 2,000 BCE called the Lady of Uruk had a mirror made of pure gold, according to a cuneiform tablet discovered in the ruins of that city.   In the Bible, Isaiah scolds Israelite women who were haughty and walk[ed] with necks outstretched, ogling and mincing as they go...   He warns them that God will do away with all of their finery - and their brass mirrors!  Ã‚   A Chinese source from 673 BCE casually mentions that the queen wore a mirror at her girdle, indicating that this was a well-known technology there, as well.   The earliest mirrors in China were made from polished jade; later examples were made from iron or bronze.   Some scholars suggest that the Chinese acquired mirrors from the nomadic Scythians, who were in contact with Middle Eastern cultures as well, but it seems just as likely that the Chinese invented them independently. But what about the glass mirror we know today?   It also came about surprisingly early. Who was it, then, that made a sheet of glass, backed with metal, into a perfect reflecting surface? As far as we know, the first mirror-makers lived near the city of Sidon, Lebanon, some 2,400 years ago.   Since glass itself likely was invented in Lebanon, its not too surprising that it was the site of the earliest modern mirrors. Unfortunately, we do not know the name of the tinkerer who first came up with this invention. To make a mirror, pre-Christian Lebanese or Phoenicians blew a thin sphere of molten glass into a bubble, and then poured hot lead into the bulb of glass. The lead coated the inside of the glass. When the glass cooled, it was broken and cut into convex pieces of mirror. These early experiments in the art were not flat, so they must have been a bit like fun-house mirrors. (Users noses probably looked enormous!) In addition, early glass was generally somewhat bubbly and discolored. Nonetheless, the images would have been much clearer than those obtained by looking into a sheet of polished copper or bronze. The blown bubbles of glass used were thin, minimizing the impact of the flaws, so these early glass mirrors were a definite improvement over earlier technologies. The Phoenicians were masters of the Mediterranean trade routes, so its no surprise that this wonderful new trade object quickly spread throughout the Mediterranean world and the Middle East.   The Persian emperor Darius the Great, who ruled around 500 BCE, famously surrounded himself with mirrors in his throne room to reflect his glory.   Mirrors were used not only for self-admiration, but also for magical amulets.   After all, theres nothing like a clear glass mirror to repel the evil eye!   Mirrors were commonly thought to reveal an alternate world, in which everything was backward.   Many cultures also believed that mirrors could be portals into supernatural realms.   Historically, when a Jewish person died, his or her family would cover all of the mirrors in the household to prevent the deceased persons soul from being trapped in the mirror.   Mirrors, then, were very useful but also perilous items! For much more information on mirrors, as well as many other interesting topics, see Mark Pendergrasts book Mirror Mirror: A History of the Human Love Affair with Reflection, (Basic Books, 2004).

Thursday, November 21, 2019

Coursework 2 Report Dissertation Example | Topics and Well Written Essays - 1000 words

Coursework 2 Report - Dissertation Example This social media suit has certain tools which will assist them to enhance the Facebook pages, and it will also permit L’Oreal to evaluate the transactions of the salons who have taken the distributorship of L’Oreal. These salons can also launch dynamic videos on their Facebook page, register appointments, bookings, and information sharing on behalf of the company (Thomson â€Å"Is B2B Social Media Marketing behind B2C"). The company also supplied their distributors and suppliers with various educational resources to enhance their social marketing strategy, and as a token of motivation each distributors were also given an advertisement credit of $25. The company received strong response from around 21 million supply points around the world (â€Å"L’Oreal, Salon Campaign by Buddy Media"). They were also successful in reaching out to more than 6000 salons and approximately 1.7 million clients (â€Å"B2B and B2C Brands Discovered the Value of Social Media marketi ng in 2012"). Social Media Networking for B2C Segment L’Oreal is even more active on social media for its B2C segment because this is for attracting the retail customers. The social media marketing vice president of L’Oreal said in an interview that L’Oreal is a big company, with different product lines, so social media chosen for every product line is based on the nature of the product and target customers. In terms of social media resources, L’Oreal experiments with various channels such as Instagram, Pinterest and even Tumblr. However, the major channel for social media marketing is still Facebook and Twitter obviously because of its huge user base. Facebook is a partner with L’Oreal for its social media marketing. Twitter is however, still a guide of innovation, and brands like Maybelline are being promoted on Twitter. Georges Edouard Dias, the vice president of the digital business at L’Oreal, said in his interview in â€Å"Marketing W eek†, that in order to understand the needs and requirements of the customers, the company should have to reach out to their target customers through various means of communication (Handley â€Å"Q&A: Georges-Edouard Dias, L'Oreal†). He said that they get approximately 250,000 posts for their brands every day. The company also uses social media for cross selling in various countries like China. Beauty has been always regarded as a component of social conversation. YouTube plays a significant part in this context, where women get to see how the products are used or put on. The video content is being optimized regularly for this purpose. The company has also segregated the video division, which concentrates on social media marketing videos on YouTube (Edwards â€Å"L'Oreal Social Media Chief Rachel Weiss Tells Us Why She's Bored of Pinterest†). Work Cited â€Å"B2B and B2C Brands Discovered the Value of Social Media Marketing in 2012."  Brafton Editorial. Brafto n, Incorporated, 28 Dec 2012 Web. 5 June 2013. â€Å"L’Oreal, Salon Campaign by Buddy Media"  International Advertising Bureau UK. International Advertising Bureau, 23 Aug 2012. Web. 5 June 2013. Edwards, Jim. â€Å"L'Oreal Social M

Tuesday, November 19, 2019

Hepatitis B virus and liver cancer Essay Example | Topics and Well Written Essays - 1250 words

Hepatitis B virus and liver cancer - Essay Example Analysis of the geographic prevalence of liver cancer and HBV show that there are similarities and it is this link that has proved to be the first step in the understanding of etiological relationship of HBV with liver cancer. (4). Liver cancer is spread throughout the world. However, there are variances in the presence of the disease in different regions of the world. Looking at the world from the perspective of the developed and developing divide, the incidence of liver cancer is more in the developing world, rather than in the developed world. However, there is a trend of reducing prevalence of liver cancer in the developing world, while there is a rising prevalence of liver cancer in the developed world. The more effective HBV preventive programs coupled better food and nutrition in the developing world are believed to be the reasons for the lower growth rates of liver cancer in the developing world, while migration of people from the developing world to the developed world coupled with rising incidence of hepatitis C virus (HCV) in the developed believed are assumed as the causes for the increased growth rates of liver cancer in the developed world. (5). Incidence statistics of liver cancer for the period 1993-1997, provided by the International Agency for Research on Cancer (IARC), show that continent of Asia, Africa and the Pacific Islands have the highest incidence of liver cancer. For example in Qidong County, China the crude rate for liver cancer is 107.4 and in Nagasaki City of Japan the crude rate for liver cancer is 67.1. (6). Europe lower rates of incidence are found in almost all the regions as can be seen from the LC AAIRs of 4.7 to 8.9 among men in Southern, Eastern and Western Europe. It is even lower in Northern Europe, which has an LC AAIRs of 2.7 to 3.2 (7). In the United States of America there is a geographical variance in the incidence of liver cancer in the white populations with the northern

Sunday, November 17, 2019

International Students Essay Example for Free

International Students Essay Most young people believe that studying in a different country is a privilege because they are able to experience other cultures, and learn from them. However, in the United States it is not as good as they thought because International students have much more pressure being in this country, and sometimes they cannot handle it very well. Therefore, in the United States the life of an international student is very unfavorable if people compare it to the life of an American student. International students have to learn a new language to study, they cannot work while studying, and their tuition is much more expensive. When people moves to the United Stated to study they imagine that it will be very helpful, and they believe that learning a new language (English) will not be a problem. However, when they really start studying their major, they find out that it is not easy since people have to really understand and appreciate the language. First of all, in order to have success in university in the United States people have to compose a number of essays which if people do not understand their structure, they will be incorrect , so international students have to really learn English, and they have to know how to write it in order to have success. Also, for them to have success in university they have to participate in class, and analyze an amount of readings, and because they are international students, it is very difficult to achieve since they believe that Americans are going to laugh at them or make jokes of them if they say something incorrectly. For example, some Americans do not realize sometimes how hard is for international students being in a different country, with different people, learning a new language, and experiencing different cultures, so some of them do not really appreciate the effort that international students put on being in the United States. They just think that it is easy and do not care about how they feel. On the other hand, American students since they are in middle school they are taught how to write very good essays , so when they get in college they do not have any problem creating essays. They know their structure and have a very superior vocabulary, so they can compose excellent essays. In addition, since American students speak English very well, they do not have any problem participating in class. They have confidence in themselves, so they will not be afraid of saying something wrong. Consequently, because American students do not have to learn any language to study their mayor, it is much easier for them to achieve excellent grades. Most university students feel the necessity of working since they would like to have their own money in order to be independent from their parents. It is not the exception for International students because they also feel the necessity of working to be independent from their parents or whoever is responsible for them. However, for international students to work in the United States it is very difficult because they are only allowed to work on campus. These kinds of jobs are very limited since some of the campuses in which they study are very small. Also for an international student to find a job on campus is difficult because people prefer to employee an American student who is not going to have any problem speaking the language. For example, last semester a friend from Venezuela who is studying at Miami Dade College decided that he wanted to get a job in order to have his own money. He went to every single place where he could be employee. However, when he went to all these places, all the people told him that at that time they did not need any person, so he realize that to get a job on campus was very difficult, and not only that but a few weeks later he noticed that a new person was working in the campus coffee, so he proves that for an international student to get a job on campus is very difficult. On the contrary, American students can work wherever and whenever they want and it does not matter if they are studying or no. They can have their own money and support themselves while being in university. As a result, the fact that they can work while studying really helps them to have more confidence and to achieve better possessions. Because American students can work while studying, it is better to be a citizen of the United States than an international student. The most important difference between International students and American students is the tuition that they pay. International students are require to pay a very expensive tuitions if it is compare with the tuitions that American students have to pay. The tuition is very inequality, and it is only because they are international al students. Sometimes it seems to be very difficult for international students to pay the tuition because it is very expensive. For instance, an international student who studies in Miami Dade College is require to take twelve credits or more per semester which represents three thousand seven hundred dollars. However, an American student only has to pay for the same amount of credits twelve hundred dollars per semester. It is very inequality and unfair that just because they are from a different country, they would have to pay so much more money than an American student. On the contrary, it is very easy for American students to pay the tuition that the university requires. They can even pay for it with their own money. Therefore, it is easy for them to achieve their goals, and to have their independency from their parents. In conclusion, an international student has to put a lot of effort if he or she wants to be success in college. However, although American students also have to put a lot of effort to be success, it is easier for them since they already know the language, they can work while studying, and their tuition is pretty much inexpensive. Also, people have to keep in mind that being an American student is a privilege, and they should take advantage of it in order to achieve their goals in life.

Thursday, November 14, 2019

The Beatles :: Essay on The Beatles

The Beatles The Beatles were a British music group whose songs are among the most universally accepted music recordings of the 20th century. The Beatles, who revolutionized popular music around the world, were at the forefront of a movement in rock music known as the British Invasion. The British Invasion was a name referring to the tremendous effect that British rock-and-roll bands had in the United States during the 1960's. From 1960 to 1970, the Beatles achieved unique popularity with 30 songs reaching the Billboard magazine top-ten popular music charts. The Beatles were adored by the world in the 60's and 70's, and even today their music is loved by millions. The group was formed in the 1960, and broke up in 1970. It consisted of four Liverpool-born musicians. They were John Winston Lennon, James Paul McCartney, George Harrison, and Ringo Starr (real name Richard Starkey). Ringo Starr replaced Pete Best as drummer. Pete Best was an original member of the group. The Beatles created a unique and varied sound that fans continue to enjoy and bands continue to model, even today. One of their greatest albums was the creative Sgt. Pepper's Lonely Hearts Club Band. This particular album was admired for it's harmony and lyrics, the added use of electronic music techniques, and the addition of the Indian sitar sound. Though the songs were inspired by simple, everyday things, the album was acclaimed as the pinnacle of rock-and-roll's new elegance. The album's finale, John Lennon's, "A Day in the Life", is the album's most disputed track and its most musically ambitious. The British Broadcasting Corporation actually banned this song, because it supposedly had references to drugs. The Beatles were unafraid to challenge the world with their new music, and changed rock-and-roll from what is was, into what it is today. After 10 years of being together, in 1970, the Beatles broke up. Personally, I believe it is because Paul McCartney was pushing each member of the group too far. He, being a perfectionist, kept trying to be the leader, and telling them how to play. McCartney realized that each member was getting tired of the band, and becoming preoccupied with their own lives. He tried to bring the magic back, and the other members thought he was being too bossy. John Lennon, who was involved with a Japanese artist at the time, walked into the studio one day and told everyone he wanted a "divorce", meaning he wanted out of the band.

Tuesday, November 12, 2019

Kwanpen Case Study

Consumer Behavior: Singapore and desire for luxury: Singapore is among the top 10 destinations for luxury brands worldwide (69% of all usury retailers present). Luxury stores are present everywhere in the city more particularly In Orchard Road and shopping centers. Between 2006 and 2010, sales of luxury goods grew by 18% 1. Even if the sales have slowed down during the scrolls of 2009, they rose again In 2010 The luxury goods become more and more popular whatsoever watches, clothes or handbags.One of the mall reasons of this trend Is the growth of high-income households. The annual disposable incomes above US $75,000 increased by 4% between 2006 and 2010, so more Singapore are able to afford luxury goods. On the other hand their awareness to luxury brands (especially European ones) increased significantly. Luxury brands take more and more importance in lifestyle magazines and all others advertising mediums. We know that usually Asian people attach importance to the image. When they b uy a product they think about the image returned by this product.Many business men and women, with high Incomes, deal with foreign clients; they want to present a groomed Image. That Is the reason why they are willing to buy luxury products. Other high-income earners In Singapore are the experts. They tend to buy luxury goods and then Influence the local trends and the way Singapore see luxury products. This desire to own luxury brands coupled to high incomes and advertising presence in Medias will maintain and increase the demand for luxury brands. Luxury companies expected to benefit from important sales over the forecast period.However, growth of luxury goods seems not be able to affect non-luxury products, because most Singapore are still prudent with their spending. Why Singapore prefer global brands instead of local brands? 2 â€Å"Rider's digest trusted brand survey 2008†, 23 April 2011, My Paper According to the newspaper â€Å"My Paper† market survey, 26% of S ingapore favor local brands (so 74% favor global brands)2. Even if there are many strong local brands such as Tiger or Singapore Airlines the support of home- growth brands Is very low.So we will try to understand why Singapore have a preference for global brands instead of local brands. The mall reasons that come In mind are that Singapore attach a lot of Importance to their Image. The 2 notions of status and belonging are key points of the Asians consumer behavior. Singapore is a modern society Tanat Keeps peep collectivist relations slantingly. The Singapore society is highly, individuals are strongly sensible of their place thin the group, institution or society as a whole, and their attitude, dress and speech corresponding to their status.They are extremely fussy about the need to keep their dignity. They attach great attention to the choice of products; prices, brand and presentation should reflect its own social status. As to personal appearance, color, material and style of clothing, they must match the social status that defines the age, sex, occupation†¦ Singapore wear luxury goods show to others that you are part of high class. The quality of the product has less importance than the image that the brand will reflect. Awaken has the opposite positioning in Singapore.Belonging It is essential for Asian people to be accepted by his peers and the fear of rejection, exclusion, is intense, creating a need to always be part of the trendy and fashionable group. Singapore have a different approach of buying luxury goods compare to westerns people. They buy this kind of product to be a part of a group, because the trend is to buy western fashion products. It is a consequence of the westernizes. PERSONAL We can compare the Moscow pyramid of the western people and the one of Asian people.It appears that personal need which is very strong in western societies sonnets exist in Asians societies. Status Self-actualization SOCIAL Admiration Affiliation Belongin g Prestige Safety PHYSICAL Physiological The statement that Singapore prefer global brands can be contradicted by the fact that there are only a few Singapore brands, so we have the feeling that Singapore do not support their own brands. But in many industries and especially in the fashion industry, local brands suffer from the comparison with global brands.For the case of Awaken it is obvious that the brand is subjected to this specific consumer behavior. But in an other hand Awaken achieved to succeed n Hong Kong, a very similar market than Singapore. We can explain this by many facts. First Awaken is not seen as a local brand in Hong Kong, they overcame the Asian consumer behavior difficulties. We will now explain what the main defaults of the brand which prevent Awaken to succeed in Singapore. Brand equity & Obstacles 10 netter unreason ten salmonella's customer Attlee towards Awaken, lets study the key components of Awakener's brand equity.Thanks to the brand equity definition, 3 keys have to be taken in considerations: â€Å"The differential effect†, â€Å"the brand knowledge† and â€Å"the consumer response to marketing†. In the luxury market, the differentiation is based on what the brand reflects to the costumer and less on what the product is. Awaken is trying to differentiate himself from his competitors on the product characteristics (handmade, crocodile skin†¦ ). The Awakener's differentiation strategy is not appropriate with the luxury market where the differentiation is done through the brand image since the quality is implicit.Therefore there is a lack into the Awakener's brand equity. Since the three keys of the brand equity are pretty linked, the brand knowledge is weakened such as the consumer response to marketing. In order to give some recommendations to Awaken, it's relevant to focus on the sources of brand equity in order to understand what goes wrong with Awaken. There are three sources of brand equity that are : brand association, brand awareness and brand accessibility The brand awareness is the extent for a customer to recognize a brand and its elements.Awaken does not have a lot of brand awareness. Indeed, as our opinion poll pinpointed only 21% of the people do know that the brand exists. Moreover only 8% of the people recognized the brand logo and 59% did not really like it. Therefore it's hard to create a favorable attitude toward the brand and receptiveness to the message. The accessibility of the shops reinforces the brand awareness. Accessibility is how easy it is or how easy it seems to be, for customers to interact with and to purchase the brand.In the case of Awaken this component of the brand equity is well done since the number of point of sales correspond to such a product ‘E: one or two maximum in each principle market. This kind of strategy with a very exclusive distribution channel is very efficient especially in the luxury business. However the flags ships are a b it less luxurious and with less mantra than the other brands. For all those reasons, even if the accessibility is a drawback and could be improved. The last source of brand equity is the brand association. Brand association is relative to past experience between the customer and the brand.Product use and advertisement are the basis of this concept. As Awaken is not wildly spread in Singapore and does not do any advertisement, the costumer cannot easily associate the brand to anything. According to our opinion poll, it's clear that a large majority (79%) of the costumers does not have any mental association for this brand since they don't know the brand. For those that know the brand (21%) the mental map is as follow: As we can see on the mental map ( appendices B) all the associations that are made with the brand are very material and none is related to brand universe, Which is a basic feature in the luxury market.Now lets consider the uniqueness of the selling proposition that is à ¢â‚¬  fashionable, handmade and high quality crocodile product that last for life†. This positioning is quiet unique and in one hand can be a compelling reason to buy product from the brand but in the other hand in this market it's debatable whether this proposition is efficient. Indeed, the kind of costumer that buy products for the quality are not focus on fashion and are more likely to appreciate very classic model with a style that will last over the years.Last but not least the colors are too flashy for such a proposition ii a 30 years old woman can appreciate a pink purse but will it be ten same when seen Is pyramid of Awaken. Considering all tense International we can Dull As it appears on the pyramid some part of the pyramid are missing. Therefore we can conclude that the brand has not built a brand image yet. In Singapore their target market is very narrow. Indeed they target people with high incomes that are only looking for quality and don't care about consideratio ns such as: the image that is shown by the product.In Singapore people buy product to be part of a group and the rich people group like to buy European brands. Therefore the target market is very narrow. Recommendations Awakener's marketing strategy is not efficient. Gingersnap's market is a particularly one, as we pointed out in our first part. We do really think that Awaken should first redefine the target. The target is not clear, so the positioning does not match with the target expectations. So the positioning should be created for this specific target. Now, the positioning is focus on the product characteristics.But in a luxury market customers are less likely to buy a product for rational reasons (product's characteristics) than irrational ones (brand universe). So the key points on which Awaken should work salience, imagery, feelings and resonance, that is to say the missing points of the CUBE pyramid. Nowadays Awaken focus only on the product and the quality, they should de velop their brand. The brand is not valuable in Singapore. They do really have to work on the brand equity. The salience can be improved by the communications. As we mentioned Awaken do not use the media and either did not do any advertisements.So our recommendations to fix that would be to launch a communication campaign into specialized Medias, such as fashion magazines (Vogue, Ell†¦ ). We could also imagine exposing Awaken handbags in window-store in luxury hotel halls The biggest obstacle concerning the imagery is that Awaken is not seen as an international luxury brand. As explained before Singapore are more willing to buy global brands products instead of local rand's especially in the luxury market. Awaken cannot hide its Singapore origin, but the can make the customers forget about it.For instance they should hire western models instead of Asian ones and do brand endorsement with international stars which are particularly famous in Singapore. It will also show that the brand is well- known abroad. According to our opinion poll Awaken has no dominant â€Å"feeling†. They should develop the image of the brand so that they would be able to make the customer have specific feelings when they buy a handbag. The main feelings that must be developed are the social approval feeling that is common to almost all luxury brand and the security feeling to differentiate itself from its competitors.For instance they could associate themselves with a very famous international luxury watch company (as Jaeger Lecture or Role) to make crocodile skin bracelet. Consumer will associate the feelings of security and social approval of the watch brand with Awaken. And it will increase the international image of Awaken. The last feeling that Awaken should work on is the resonance. They should work on the brand universe to increase customer loyalty. Entering Into a Awaken snoop NAS to De a unlike experience. I nee should increase their shop standards.

Sunday, November 10, 2019

Sonnets from the Portuguese

The poem by Elizabeth Barrett Browning, â€Å"How Do I Love Thee? Let Me Count the Ways† is a list of love. It is possible the most famous of her poems and is part of the collection from Sonnets from the Portuguese. These poems are all based from rhyming schemes from Portuguese poems (Holloway 2008). The poem itself is like a list, describing the extent of that love by comparing it to other emotions and settings. The use of sound is extremely important as the poem is not a rhyming poem but similar sounds are used.It is these sounds and words that create a mood, atmosphere or picture to display love as more than an abstract felling but into a vision. Words paint a picture of love. It manages to paint a picture of love and compare it to other feats of strength, such as â€Å"as men strive for right†. â€Å"Striving for right† is a very powerful concept as the struggle to do right is challenging and fraught with perils. Many times the person will not succeed in that â€Å"right† on the first try but will succeed with hard work and perseverance.This can be just like a form of love, a lasting love that grows with hard work. Other very strong images are used to portray love. Imagine all of your smiles and tears and condense all of the feelings that caused those smiles and tears from a lifetime into one felling, love. It is almost overwhelming to imagine. The sounds used in the poem also paint a picture as a lot of fricative consonants are utilized. Fricative consonant, f, v, the th in the, the th in length, s, z, the ch in check, the g in beige, and h are formed by having a slight air flow restriction in your throat.These consonants use air in the sound and are much softer sounding or muffled compared to other consonants like stop plosives or hard consonants (Wall, J. , et al. 1990). The key words in the text, love, thee, depth, breadth, height, soul, reach, sight, sun, candle-light, freely, strive, right, passion, faith, smiles, life, dea th all use fricative consonants. The use of similar vowels in these words, like light, height, sight, candle-light etc also help to produce a natural flow to the lines.It does not produce a rhythm such that is used with iambic pentameter but it does create a style unto itself. The sounds, such as fricative consonants as well as the repetitive vowel use produce a gentle sounds that are also mirrored in some of the presented text. Yes the poem itself portrays a very intense and consuming love, a love to last lifetimes, but the words and sounds also produce a gentle love, one that you can wrap around yourself almost like a favorite childhood blanket.The words, quiet, candle-light, Grace, and faith produce a softer picture, almost like looking at a photo that might be slightly out of focus. The form of this poem and rhyming used, which result sin the same vowel comb9inations is most likely due to Portuguese poems as it was found that most of the poems in Sonnets from the Portuguese were based off of Portuguese rhyming schemes (Holloway 2008). It would be most interesting to see which scheme this poem was based off of and how close the vowel sounds are related.It is quite clear that the author thought very closely about the language and words used in the poem. The use of words with softer sounds as well as repetitive vowels make the poem lovely to speak as well as painting a beautiful feeling of love, using sounds and descriptions of intense emotions. It is a beautiful intense poem. If it was written for a specific person than I hope that individual was able to appreciate this love as the poem very clearly explains the intensity of that love.This love can be romantic, for your family or friend. No matter what the love it is clear that it is very powerful as love always is. References: Holloway, J. B. , Aureo Annello association, The Elizabeth Barrett Browning Website, 1997-2008, http://www. florin. ms/ebbwebsite. html, accessed June 10, 2008 Wall, J. , Caldwell, R. , Gavilanes, T. , and Allen, S. , Diction for Singers, A Concise Reference for English, Italian, Latin, German, French and Spanish Pronunciation, PSt, 1990

Thursday, November 7, 2019

Cultural Analysis of France The WritePass Journal

Cultural Analysis of France Abstract Cultural Analysis of France ) describe France as one of the most important actors in Europe. France is recognized as the largest physical nation within the boundaries of Europe with over 60 million French speaking citizens (Blanchard et al, 2012). Featuring regional boundaries created by the passage of time and tradition, each section of France possesses unique religious and social attributes that set it apart making the associated culture complex (Frenchculture.org, 2014). Once flourishing as a colonial empire French holdings extended around the world, directly impacting international development (Frenchculture.org, 2014). With distinct offerings in areas of law including jurisprudence the French contribution to worldwide civilization has been fundamental (Zimmerman, 2014). The Spirit of the Laws, created during the Age of Enlightenment is one of many reflections of value that the French philosophy place on the areas of science and art (Blanchard et al, 2012). Evolving from a monarchy to a modern democratic society, with rule devolving from the population, France created the Declaration of the Rights of Man and the Citizen in order to clarify human rights (Zimmerman, 2014). This form of leadership supports the French position of innovation and development in the cultural arena. With territories still extant overseas, the French economy is rated to be the fifth largest in the world, further illustrating the strength and vitality of the French system (Zimmerman, 2014). Cultural Elements Goldhammer (2010) describes the French culture since the revolution of the nineteenth century as a combination of three aspects: Humanist, or the philosophical aspect, the scientific and the industrial. The French culture emphasizes the areas of civil rights and education in a direct effort to increase the overall standard of living (Summerfield, 2013). With past leaders including the conqueror Napoleon contributing directly to the French educational tradition, there is a lasting identification of the French population with the learning arts (Rigby, 1991). Modern evaluation of the French educational system ranks it midway between the highest and the lowest, with many substantial individuals attributing their philosophy to the system (Summerfield, 2013). This lasting identification with art is transferred to the very high rate of tourism in the nation of France, number one in the world, which is in turn credited with spreading of French concepts of education and learning (Zimmerman, 2 014). With premier artists and concepts including Cubism, Impressionism and Symbolism by such renowned artists as Manet, Monet and Renoir long comprising the French ranks, there is a real sense of gravitas to be felt in the cultural inclination of art (Summerfield, 2013). This is demonstrated the by the unrivalled French capacity to attract visitors which then spread their cultural ideals and artistic values. Among the arts and educational values held by the French there is a real sense of scientific and innovative components (Kuhn, 2013). With major universities producing practical applications in the fields of business and economics, the French culture stresses the need to continually revisit and consider new ideas (Zimmerman, 2014). This same element of cultural leadership is exhibited in areas including fashion and advertising (Summerfield, 2013). With several leading institutions including Dior and Chanel, the French society has created a cultural expectation of style and chic (The Economist, 2014). With a positive world outlook, modern French culture boasts one of the very best reputations for trust and integrity on the world stage (Zimmerman, 2014). This fact drives the perception that the society ranks among the best overall systems of governance (The Economist, 2014). Despite the upbeat overall outlook, many internal polls cite the depressed attitude of the culture itself (Frenchculture.org, 2014). With a high moral and ethical standard, yet an open and inclusive society, the French society epitomizes their slogan: â€Å"Liberty, Equality, Fraternity† (Blanchard et al, 2012:43). Leadership and Business Characteristics France has been characterized by significant leaders of both sexes including Napoleon and Joan of Arc; there is a tradition of strong, opinionated leadership (Blanchard et al, 2012). Coupled with a history of monarchies including the reign of notables such as Louis the 14th, there is an expectation of grandiose and innovative concepts from the upper tier (Stephenson, 2011). With the French revolution and the rise of democracy these principles of strength and vision in leadership have carried over, providing impetus for the modern crop of French leadership (The Economist, 2014). With a business culture that recognizes the value of leisure and employee satisfaction, there is a focus on providing the best possible environment in order to produce the best possible result (Rigby, 1991). Conclusion France is a multi-tiered culture that has provided and will continue to be a positive influence on the entire world society. With attributes including practicality, integrity, innovation and adaptation there is a real perception of value to found in the culture. Taking elements that have been refined over the centuries including French art, educational and civil rights philosophies and cultural values the nation of France can be credited with substantial contribution to modern international society. With a need to be forthright, decisive and stalwart in the face of criticism the French leadership and business community have served to drive the nation to the position of prominence that it now enjoys. In the end, past actions, modern practices and future potential combine to illustrate France as a competitive nation that produces well educated individuals fit for leading the international community. With a well-rounded consumer base coupled with a dynamic business environment, there is every reason to expect the French culture to continue to be a leader into the next era. References Blanchard, P., Lemaire, S., Bancel, N., Thomas, D. R. D. Pernsteiner, A. (2012).  Colonial culture in France since the revolution. Frenchculture.org. (2014).  French culture. [online] Retrieved from: http://frenchculture.org/ [Accessed: 8 Mar 2014]. Goldhammer, A. (2010). The future of French culture.  French Politics, Culture \ Society, 28 (3), pp. 97113 Kuhn, R. (2013). Imagining the popular in contemporary French culture.  Modern \ Contemporary France, 21 (3), pp. 396397. Rigby, B. (1991).  Popular culture in modern France. London: Routledge. Stephenson, P. (2011). The death of French culture (trans. Andrew brown).  Journal Of Contemporary European Studies, 19 (4), pp. 582583. Summerfield, M. (2013). Wine drinking culture in France: a national myth or a modern passion?.  Journal Of Wine Research, 24 (1), pp. 8182. The Economist. (2014).  Bleak chic. [online] Retrieved from: economist.com/news/christmas-specials/21591749-bleak-chic [Accessed: 8 Mar 2014]. Zimmermann, K. (2014).  French culture: customs traditions. [online] Retrieved from: livescience.com/39149-french-culture.html [Accessed: 8 Mar 2014].

Tuesday, November 5, 2019

Scrivener 3 Dont Use it Until You Read This!

Scrivener 3 Dont Use it Until You Read This! Scrivener 3: Don't Use it Until You Read This! If you’re familiar with the writing tools provided by Literature and Latte, you might already know about - and be using - Scrivener 3.But if you’re a Scrivener 2 user who’s hesitant to make the switch because of Scrivener’s steep learning curve, or if you’re a Windows user who’s simply waiting for Literature and Latte to release a compatible version of Scrivener 3, we’ve got some advice to help you make the decision - or just tide you over.Before we start talking about the new functionalities on offer, let’s quickly cover what Scrivener actually is. 📚 Debating whether or not to switch to Scrivener 3? This review might help. What is Scrivener?Scrivener by Literature and Latte is a word processor for Windows and Mac, designed expressly for writers - fiction and nonfiction authors, screenwriters, journalists, academics, and more.One of the issues many writers of long texts face is navigation: assembling all of their research and information in a way that makes it easy to access what they need, when they need it. Scrivener helps with this, offering writers the tools to organize concepts, notes, research, photos, videos, documents, and more.Fun fact: What does a scrivener do? Back in the day, a scrivener (or scribe) was someone who could read and write, and made their living writing or copying material on behalf of others. How to Write a Book: The Ultimate Guide Read post Making the callScrivener is known for its feast of functionalities - but also its steep learning curve. If you struggle to stay organized while writing a book, its many tools might just be the ticket to keeping you on track to the finish line.However, if you just want a place to write - but are hoping to format as you do - consider giving the Reedsy Book Editor a try. It doesn’t offer outlining or research tools, but it will leave you with a professional-looking manuscript at the end. Or if you’re not done your book-writing software window-shopping session yet, check out this list of six book-writing softwares - other than Scrivener!Have you used Scrivener 3 - or any of its earlier iterations? Let us know what you liked about it or any struggles you faced in the comments below!

Sunday, November 3, 2019

Marketing and Consumer Rights Essay Example | Topics and Well Written Essays - 2250 words

Marketing and Consumer Rights - Essay Example In addition to this, consumer rights are an important imperative in manufacturing businesses nowadays as they are an important tool for enhancement and differentiation of the product offer. The zone of tolerance has been sited as an important concept in both the service management and consumer rights literature, and has been employed to model the relationship between different expectation levels (Zeithaml, Berry, Parasuraman, 1993) and has been used to supply a range, or scale upon which to place a particular outcome. Brands however can mean different things to different consumers. These differences largely stem from the way and manner brands can be perceived or understood. A cursory review of the history of brands informs us that consumers' perceptions of brands have not been static. It has evolved over the years as understanding of the concept deepened. Amber (2000) has defined brand equity as an intangible asset built by marketing, and which exists largely in the heads of stakeholders, especially those of the end consumer. The author further pointed out that if a company got its brand equity right, profits should largely take care of it. The importance of this statement can be understood from the components that make the equity of a brand. These are brand awareness and brand image. A brand that consumers have good knowledge about and can readily recall with favorable associations is an enduring asset to whoever owns it. Furthermore, it would have favorable image and therefore well perceived. Such a brand can be said to have a higher equity or value. It is not too difficult to sell products and services with this brand name tacked on it. Higher volumes of sales at minimal costs transcend into higher profits. Hart (1998) has outlined key principles for creating and building brand names. Some of the strategic considerations she counsels brand name creators to consider borders on (i) whether the new product or service is innovative or not (ii) line extensions are planned for the future and (iii) the nature of protection the brand can afford. It has been stressed that any name chosen should ideally be easy to pronounce, understandable to consumers and also consistent with the cultural values and norms of where it is to be applied. Parasuraman et al. (1988) claims that consumer perceptions of quality of service are a result of evaluating service delivery in relation to pre-consumption expectations known as the "disconfirmation" model. Disconfirmation models are based on the disconfirmation paradigm (Oliver, 1980). Quality is therefore defined as the gap between consumer's expectations and perceptions, and a customer will perceive quality positively only when a service provider meets or exceeds his expectations. Based on this paradigm Parasuraman et al.

Friday, November 1, 2019

Country report Research Paper Example | Topics and Well Written Essays - 3000 words

Country report - Research Paper Example Then we’ll also look at the government structure of UAE and how they encourage foreign policies. The trade index of UAE and their financial standings will also be looked at in this report. Furthermore their GDP of 23% and growth rate will be discussed to see exactly how stable the economy of UAE is. It was seen that the abundance of crude oil and natural gas reserves, their free port zones and the sudden construction boom in UAE are the main reasons for their economic progress and financial growth. We will also look at the imports and exports of UAE and discuss how they’ve been encouraging foreign direct investments. With GDP of $54,607 / capita at minimum as per IMF, UAE is among the top 20 growing economies in the world. As per the estimate of 2009, UAE has the population of around 6 million which makes it the 120th largest country by population and its area is 32,278 sq mile which makes it 116th largest country by area. The population can be further discussed by the following chart UAE is an Arab country with the national language as Arabic, currency as Dirham, National animal is Arabian horse, National flower is Tribulus Omanese, National Bird is Peregrine Falcon, National tree is Ghaf Trees, Sport is Camel Race Drink is Camel Milk, and national Dress is Khandura United Arab Emirates has a history from 5500 BC from the times of Neolithic. In 630 the arrivals of Islamic envoys started and Ridda war was fought here when the Non-Muslims were defeated and this area went under Muslim rule. UAE went in Portuguese control in the 16th century when Portuguese started their expansion in the Indian Ocean and they ruled this area for about 150 years. Later this area got famous with the name of â€Å"Pirate Coast† from the 17th to 19th Century as it was under Ottoman Empire. British started their expeditions in order to protect their trade of India from the raiders at Ras Al-Khaimah. That further led to British taking

Wednesday, October 30, 2019

General topic Essay Example | Topics and Well Written Essays - 2500 words

General topic - Essay Example Metaphysics is further categorized into two main sub branches of Cosmology, which studies the origin and nature of the universe, and Ontology, which studies the nature of being and existence. Within metaphysics there are a broad range of differing philosophical theories having dissenting opinions and expressing opposing views... Among the many influential metaphysicians include Plato and Spinoza, each known for their philosophical studies and theories with respect to their conception of reality. The aim of this essay is to highlight the important aspects of their philosophies with respect to their ontology (i.e. their conception of reality), and also to compare the two philosophies and their ethics by enlightening the most prominent of the ontologies. Plato’s Philosophy The theory of Forms of the theory of Ideas is the basis of Plato’s philosophy. It refers to the belief that the material physical world as it appears to us in reality in not the real world, but itâ€℠¢s only the image of the real world. Theory of Forms According to Plato, the objects that we see in the real world are not actually real, but the imitations of the real Forms. In allegory of the cave in one of Plato’s dialogue Republic that discuss the Forms, it is said that the objects that we human beings perceive in the world are characterized as shadows of real things, and the real things cannot be perceived directly. These Ideas of Forms are the foundation of good or bad behavior and they are the basis behind Plato’s dualism and they also allow him to show the immortality of the soul. The Ontological Dualism Plato speaks in defense of the notion of clear ontological dualism which has two different types of realities or worlds: The Sensible World & the Intelligible World. These two worlds are quite different in a sense that the Sensible World consists of individual realities and so it consists of more than one part forming the whole. It is the world that is invaria bly and always changing, the world of material, physical and space time things. Conversely, the Intelligible World is the world of Forms (or Ideas), which are the invisible universal realities and in general do not change. These Forms or Ideas can well be understood, inferred and known and they are unquestionable realities. According to Plato these Forms are not just the perception or concepts in or minds, in fact, they exist out of our senses and consciences as free and independent beings. Plato realizes that although the Sensible World is ontologically inferior and the intelligible World possesses the highest degree of reality, the reality of sensible things cannot be denied, and it also has the quality of being which originates from the imitation of the real world. The immortal entity or the Creator of the universe gives the shape of the intelligible world’s Forms to the amorphous and formless sensible objects; hence they appear similar to the Forms ("Torre de Babel"). For ms – The Essential Basis of Reality One may question what exactly are the forms? A form is something that is the essence of the objects, without the existence of these forms a thing would not be the kind of thing it is. For example, we may draw a square shaped object on a chalkboard and say it’s a square. A square as we know is a polygon with 4 sides and it’

Sunday, October 27, 2019

Role Of Women In The Indian Armed Forces History Essay

Role Of Women In The Indian Armed Forces History Essay In recorded human history women soldiers have been part of each and every campaign, performing variety of tasks such as ammunition carriers, picking up a weapon of a fallen soldier, washing, mending and cooking. World war II, Vietnam war and technological revolutions affected intake of male recruits in Europe, Asian armies and USA that led to induction of women soldiers to fill the vacancies. The USA has the highest representation of nearly 14 percent women soldiers today, many of whom participated in the Gulf wars. Other European armies also have a healthy number of women soldiers in the armed forces. China has also integrated women into the military over the last 50 years. The pioneers of the integration of the women in South Asia, both in officers and ranks was the Sri Lankan armed forces in year 1984 , followed by India in officers rank in 1991 and Nepal in 2003. Indias decision to induct women officers was based on populist consideration than military necessities. Pakistan, Bang ladesh and Bhutan employ women basically in medical role.  [1]   The recent SC ruling and HC judgement to allow permanent commission  [2]  to women has made all the three services to think as to the future role of women in Indian Armed Forces. The induction of women in Indian Army started with the Grant of Short Service Commission (SSC) for 5 years in the year 1991. Then the time limit for them to serve in the army as been increased over the years and is presently at 14 years. Presently women officers are getting commissioned into the services ie ASC, AOC, EME and combat support arms of Engrs, Signals and AAD, in addition to the Medical Corps. In accordance with the ruling of the apex court the Indian Army has agreed to grant permanent commission to women officers in JAG branch, Army Education Corps and Medical Corps of the Army. However, a number of litigation has been filed for grant of permanent commission into fighting arms like infantry and comb support arm such as Engineers, Artillery, AAD etc. However, before any decision is taken we ne ed to carry out a holistic vew of the integration of women into the Army with two important guiding factors. 3. The debate to integrate women into in more non-traditional roles in the military have been raging since ages. Both for or against this topic have iron clad reasons.  [3]  On one hand some people believe that the increased power of military technology and Revolution in Military Affairs (RMA) have led to the realisation that actual confrontation between major powers to be avoided, however any future conflicts would be under the umbrella of technology. This would involve a tech savy force and hence larger employment for women. Also the role of women in our society has changed over time. Also women have served in armed forces since ancient times and the chorus for their integration have only grown louder. In Indian history also numerous examples of women soldiers and officers exists. Rani of Jhansi Brigade of Indian National Army (INA) was formed on 9 Sep 1943 in Singapore under Capt Lakshmi Swaminathan Sehgal who was a doctor by profession. This force operated in the jungles of M alay and was very effective. Also the Nursing Corps of the Indian Army was raised in march 1889 and by 1939-40 their strength grew to 6000 trained nurses. These nurses had served British and Indian troops in India, Aden, Mesopotamia and Egypt during World War I and during World War II they served exceptionally well in different theatres of war in Middle East, Europe, Africa and the Far East. History is replete with stories of women in battle.  [4]  Not only in the western world, but also in the eastern, several examples of the battle are there where women have actively participated. Indian sub-continent also has an age long of history of battles participated by women. Although military profession is considered as the male-dominated occupation, women have also played such a diverse role that possibility of their involvement in any military duties can not be neglected. 4. Society has traditionally viewed women as out of place both in organisations responsible for the implementation of military force and in applying lethal force as individuals. The use of lethal force is so strongly associated with the ideas of masculinity that the ability to use it is one of the defining traits of mankind. War is traditionally viewed as a masculine enterprise in this man dominated society. Military service has long been a masculine rite of passage. Men have traditionally sought to idealistically fight for peace, home and family. They want to protect women and not to compete with them. The soldiers world has traditionally been a masculine haven. Their accession into a predominantly gender segregated institution like military has been protected by both law and cultural tradition in most of the countries. 5. The human achievements in the field of science and technology has changed not only the human lifestyle but has also helped to change the world order. Military activities including the organisations, roles, responsibilities and threats have also been changed with the changes that have taken place in various other sectors of life. There are lots of roles that can be played equally or even more efficiently by women in the armed forces in comparison with the men.  [5]  This study will try to find out the most suitable roles for the women in the armed forces and suggest whether the women could be employed as combatants in the armed forces or not. 6. With the induction of women the Services are now coming in line with the main stream, where social change in favour of the female gender began with the freedom movement. Yet, at the same time, it cannot be ignored that since the Armed Forces are extremely high-profiled, a dramatic change like this would indeed filter down to the common masses of India. There could not be a more positive experiment than this, for it has not only professional advantages for many women but also sociological benefits for them and the nation as a whole. Of course like anything new it would have teething problems. However, a mature democracy like India and its people know that given time any experiment can be molded to the advantage of everyone. Statement of Problem 7. To study and analyse the role of women in Infantry and effect on morale and op effectiveness of frontline units. Justification of the Study 8. The role of women in the armed forces for a long time, was limited to the medical profession i.e. doctors and nurses. In 1992, the doors were thrown open for women entry as regular officers in aviation, logistics, law, engineering and executive cadres. Thousands of spirited young women applied against advertisements and it was a turning point in the history of time. These women chose a new field where they had to painstakingly pave a path for the others to follow. The initial adjustment problems werent as much for the women as it was for the men. Wrapped in their tradition of chivalry and respect to women, most gentlemen officers could not treat their female counterparts at par with themselves.  [6]  Their subordinates too, were men who came from conservative families where they saw women playing only traditional roles. The emergence of these women into totally male dominated bastions did initially create embarrassing moments for both. Men hushed their talks and behaved courte ously, while women had to do with makeshift arrangements to suit their needs within units. Over the years and having come a long way now, men have realized that these women in uniform are their efficient and able co-workers. The time is not far when we may use the term sisters-in-arms as equivalent to brothers-in-arms. 9. Currently, women in the non-medical cadre, serve as Short Service Commissioned (SSC) officers. Under this type of commission, they can serve in the armed forces for a period ranging from 5-14 years. On release they can pursue a career in the civil sector. Now women have start clamouring for opening up of the permanent commission in the armed forces and also to be part of Infantry units to ensure equality of opportunity. Employment of women in combat has become a hot issue at present. Two different schools of thought do exist amongst the scholars. The first claim that women are equally capable of men to perform the job and its the matter of equality also, whereas the supporters of latter idea claim that it is the exploitation of women to employ in combat because they are not physically and psychologically fit to perform the job. This debate needs to be carried out in detail. 10. There are numerous examples of women taking part in battles in the past. Indeed, throughout human history, most societies have kept women from fighting with the frontline troops. Those women who fought were often forced by circumstances or were given a chance only when men were in short supply. In essence, most societies have restricted women from serving in the military as they have restricted them from other male-dominated occupations.  [7]   11. This study is prompted by a soldier scholars long abiding interest in the subject triggered off by great interaction with some ardent feminists of the National Cadet Corps during his college years. The aim of this study is to analyse the issues involved in the Indian context on the induction of women as personal below officers rank in the Army, blanking out the interference of noise and dust raised by over enthusiastic social scientists, ivory tower scholars and militant feminists, to bring out the core issues involved. Scope 12. In this study a brief historical perspective of women in combat roles will be discussed followed by roles performed by the women in the armed forces. Womens involvement in insurgency and the requirement and employment of women in combat will be the major aspect of the study. Methods of Data Collection 13. The research methodology adopted for this study is by descriptive and analytical method. The sources of this study are the books, periodicals and newspapers available in the Defence Services Staff College library. Similarly the other sources include internet web pages, previous studies in the similar field and some informal interaction with the student officers from various countries attending the 68th staff course. The Bibliography of sources is appended at the end of text. Organisation of the Study 14. The study is presented in nine chapters as under:- Introduction Historical Perspective Issues involved in inducting women in the frontlines units in armed forces. Expanded role prospects. Experiences of women in combat. Summary and recommendations. Conclusion. CHAPTER II HISTORICAL PERSPECTIVE As the ladies clad in their saries marched past to the sound of the bugle and the beatings of the drum, there could be traced not a touch of all the frailties that are so commonly attributed to them. No faltering, no hesitancy, no softness associated in popular minds with the womanhood of Bengal but chivalry written on every face and manifest in every movement. Colonel Latika Ghosh. 15. Mythology is replete with instances of warrior women who were revered, worshipped like the `Shakti, consort of Shiva the Destroyer, mother of all warriors, and who manifested herself as Durga the warrior goddess, to fight and destroy evil. The Greek Goddess Athena, the Roman Diana, the Nordic Valkyries and the Amazons are cases in point. 16. The ancient Greeks, for example, Amazons so dedicated to warfare that each one of hem cut off one of their breast to improve her ability to shoot and throw spears. The Americans can point to colonist Margaret Corbin who, during the British attack on Fort Washington in the Revolutionary War, operated a cannon until she was seriously wounded. In the history of women in battle there is a combination of myth and exaggeration, sprinkled with a few true heroic accounts of unique women. Through out history, most societies have banned women from military service. As was the case in Soviet Union during World War II. .  [8]   17. Instances of warrior women are scattered all over history. The Celtic Queen Boadicea, Joan of Arc of France and nearer home Razia Sultan, Rani Lakshmi Bai of Jhansi, Kittur Chinnamma Rani Durgawati of Gondwana, Chand bibi of Ahmednagar are good examples of women fighters. Our freedon movement is replete with examples of courageous women leaving the Chaar Diwari of their household to secure freedom from the British Sarojini Naidu, Kamala Devi Chattopadhya, Aruna Asaf Ali, Sucheta Kriplani, revolutionaries like Durga Bhabhi, Bina Das, Shanti Gosh and Suniti Chaudhary2 and in the Indian National Army, Colonel Latika Ghosh and Captain Lakshmi Sah ­gal Kshatriya are just a few of the prominent names. 18. But despite all the above, the number of women warriors is minuscule. This highlights the fact that due to whatever physiological or sociological reasons, society at large evolved a role for the women in professions of nurture and culture rather than soldiering. We hear of women, as great mothers, wives and sisters who have nurtured famous warriors more than as famous generals or leaders of men in battle. This becomes obvious when one notices that no force of soldiery ever travelled far without its detachment of wives, concubines and hangers on, who cheerfully shouldered the burdens of washing, mending, cooking and generally pandering to the creature comforts, which have been the indispensable requirement of contended troops. 19. Nations world over have in recent times taken the momentous decision to admit women into the regular cadres of the armed forces. This raises the query of why women are being brought into the realms of soldiery. One does not have to look deep to fathom the reasons for this development. The increasing presence of women in the Armed Forces can be traced to the beginning of this century in European history, wherein, the World Wars created an acute shortage of manpower, forcing nations to call upon their women to supplement their forces. Women were inducted in large numbers into the softer military specialities like ordinance factory workers, rear area services, logistic support, nurses, doctors, staff car driver, et al; relieving the able bodied men to feed the cannons. 20. In Britain women gained recognition in Womens Auxiliary Service as early as 1916 upto the midst of World War I. The erstwhile Soviet Union, Yugoslavia and Vietnam have permitted uninhibited participation of women in combat. Amongst the western countries, Canada, Australia, and Denmark are the most liberal in induction of women in their Armed Forces even for combat roles. In Netherlands all posts are optional for women. The Dutch have had to impose demanding physical standards for some mens only jobs.  [9]   21. Canada opened its Armed Forces to women at the behest of Royal commission on status of women in 1970. A five-year programme called SWINTER (Service Women In Non Traditional Environment and Roles), launched to assess their suitability in combat roles demolished many myths and inhibitions which led to Canadas Human rights Tribunal to demand full integration for women and abolish 10% quota of vacancies reserved for them. 22. In Soviet Russia, where all kinds of feminine labour prevailed, out of sheer imbalance in sex ratio, a bulk of women were allowed to join the Army. A welcome side effect of this enforced equality was improved physical strength of Russian women and their robust character. In China the anti-female practices abetted by Confucius, Liu Shao Chi and Lin Piao were denounced as archaic and to ensure equality to women the Chinese leadership promoted their wide participation in womens militia, who provided armed support to political leadership against any possible counter revolution from old vested interests.  [10]   23. In more recent times the Israelis pressed by sheer paucity of numbers have enforced a virtual draft on unmarried women to occupy posts from where men could be released to move to front positions. In France the intake of women is divided into combat and non-combat roles in the three services and the Gendarmerie on long-term contract. Turkey, which is predominantly Islamic, has women in her regular Armed Forces. In Sep 90 King Fahd of Saudi Arabia approved a role for women in the Saudi Armed Forces.This has been followed by United Arab Emirates.10 In Iraq too, during the Iran-Iraq war, President Saddam Hussain, in an effort to strengthen more loyal Baathist Militias, enlisted some quarter million women into their womens wings. Arming them much against the wishes of religious factions, he proudly hailed this force as the most liberated in the muslim world. Domestic Scene At the time of constitution making, the equality of women (Article 14), discrimination against them (Article 15) and equal opportunity for employment (Article 16) were thoroughly dealt with in accordance with the obtaining social ambience. It was considered prudent to insert Articles 16(3) and 33 in order to exempt our Armed Forces from the provisions of the Fundamental Rights with regard to employment of women. The contemporaneous leadership of that era accepted norms of equality. The fact that the post Independence Indian thinking was so over optimistic about the future of non-use of army itself that any idea of womens participation in it must have looked ludicrous to many a statesmen. That position still continues and the constitutional provision remains binding. The Army Act and the Air Force Act of 1950, the Navy act of 1957, stipulate that women are ineligible for enrolment and any deviation to this proviso could only be made through a special notification. A government sancti on is thus mandatory for all cases of entry of women to our Armed Forces. Existing employment of women in the army Medical Corps (AMC) and the Army Dental corps (ADC) has been regularised. This legal barrier is not difficult to overcome but no organisation, group or a forum has so far felt any compulsion to challenge it. Absence of public opinion to modify the regulation that has over a period of time become irrelevant is only helping those who opine that we (Indians) are not ready to allow women in our Armed Forces. The constitutional allowance to keep women from joining military service has been conveniently used by our service headquarters to ward off whatever pressure there is from the hopefuls amongst female population. Thu this urge of the latter is not a recent phenomenon.  [11]   In the modern day of electronic warfare, its more about overcoming stress in warfare than physical combat. It has been proven scientifically that women handle stress better and are also mentally tougher. This is not to undermine a womans physical capability. Women have done extremely well in physical training as well. In the first few batches at the armed forces training academies women displayed more endurance and some even outran their male counterparts in cross-country runs and long distance marches.  [12]  They carry on this tradition and keep setting new records. As commissioned officers at the age of 22-23 years, they may often have subordinates older than their parents. Hence, from day one, it is a challenge and leadership qualities are under test. The color of their crisp uniforms and the stars/stripes they adorn differentiate them from each other. Despite the good quality of life, they may sometimes undergo hardships due to the nature of work. An officer may have to work in tough terrains or difficult circumstances. Most women however, who undergo training as cadets in various military academies, cope up with various difficult situations, easily. Being a transferable job, transfers and movements are seen as unique travel opportunities to travel to remotest locations in the country. Every unit is a mini-India with people and cultures as diverse. As most lady officers are married to gentlemen officers in the armed forces, as per government policies, they are transferred together. Women officers can also avail of maternity leave; furlough and annual leave in succession, to cater to pre and post-natal care. On retirement too, they enjoy medical facilities and coveted club memberships. They can afford to maintain the same quality of life due to the various benefits they can avail of. Their experience and qualities imbibed while in service make them much in demand in the private sector. Although the path these women have chosen is tough, they have proved that they have the spirit, the courage and the will to carry on. Presently, women do not serve in combat arms nor do they fly fighter aircrafts, but it wont be long before these forbidden avenues are thrown open to them.  [13]   CHAPTER III ISSUES INVOLVED IN INDUCTING WOMEN IN THE FRONTLINES UNITS IN ARMED FORCES 26. The Indian experiment of permitting women in the regular cadres of the three services is very recent. There is hardly any previous study on the subject of women in the Indian Army as commissioned officer in general and a permanent commissioned officer in particular, rising to the ranks of a General. Naturally, therefore any discussion on the subject has to draw upon a great deal, from the available material based on the concepts and experiences of the Western Armies. Most of the issues are not culture specific but rather gender based, hence if not all, a majority of issues concerning women in uniform are likely to apply across the board to Indian women in military services as well. There are two points that must be analysed before we can properly address the question of whether or not women should be granted permanent commission in the officer cadre. Firstly, the nature of the army as an institution and secondly, the nature of working environment itself according to career profile. If the army was just a job, and if justice and equal opportunity was all that was at stake, there would be no opposition to opening up all opportunities to every one. After all, women have demonstrated their competence in all areas of society, from medicine and the law to business and the academies.  [14]  They have benefited from capitalism and technology. The lifting of legal barriers against women in the civilian workplace has merely ratified the technological advances that have rendered physical strength less important than intellect, an area in which women are equal to men. Thus today a woman, who is willing to bear the equal burden that men have traditionally borne, can ach ieve whatever goals she desires.  [15]   The Nature Of Army The Army necessarily differs from civil society. A liber ­al democracy like ours faces a paradox when it comes to relationship between the military situations as such and society at large. The military is not governed in accordance with prin ­ciples of justice and liberalism that characterize the very society it defends. Behaviour that is acceptable, indeed even protected in civil society is prohibited in the military. The military restricts the freedom of movement of its member. It restricts speech, prohibits certain relationships between members, such as fraternization. Why? Because if the military fails, the society it protects may not survive. Experience has taught us that certain behaviour is destructive of good order, discipline and morale, without which a military organisation will certainly fail. The goal of military policy is military effectiveness. Hence two sets of values are on a collision course. Military and Civil. Equality and opportunity are noble ideals but they have no place in the battlefield where it is a question of living and dying. This was succinctly summed up by American Marine Corps General Robert Barrow in a Senate hearing, It is not about womens rights, equal opportun ­ity, and career assignments for enhancement purposes for selec ­tion to higher work. It is about combat effectiveness, combat readiness, and so we are talking National Security. Nature Of Working Environment Since the services have only seen the presence of men (except on the medical side), gentlemen officers have an attitude problem which prevents them from accepting ladies among them as co officers and this is bound to aggravate if these ladies were competing with gentlemen officers for promotions as well. However the fact that the gentlemen officers have the choice of a permanent commission gives them a professional security. Although they perceive the lady officers as a short-term threat now, it will aggravate once this threat becomes a long-term threat. Further, the socio cultural pattern of patriarchal domination prevents the gentlemen officers from accepting lady officers as social equals. Traits that are chauvinistically associated by men for women in society are piled upon the lady officers as well. Whereas for those lady officers to whom a career in the services is what they want to do in life; the sense of job insecurity is like a Damocles Sword hanging over their heads. Many dont know exactly what they will do after having served in a career which is high commitment and high risk one and gives them prestige, status and perks that would no longer be there once they leave the service.  [16]   Further during the service years of a gentlemen officer in the army, be it supporting arm or combat arm, he is on a whirlwind tour of the country to include the inhospitable high altitude terrain of the North, the dry sultry sand dunes of the deserts in the West, the rain and leech infested jungles of the Northeast and long tenures of deployment on the International Border or the Line of Control without even the basic necessities of life. Under such conditions when the lady officers are also expected to stand by the side of their male counterparts notwithstanding the occupational hazards draws out certain physical and physiological issues involved with their behaviour. The issues thrown up are:- Physical and physiological issues. Unit Cohesion and Military Effectiveness. Sociological issues. Administrative issues. Physical Issues Women if granted commission in Infantry may be called upon to serve in combat zone sometime or the other, in her career. The most common reason for opposing women in combat is that they largely lack the physical strength to perform effectively in a combat environ ­ment. Studies conducted in the United States have observed that on average men are 40 percent stronger than women. Contrary to what some seem to believe, technology has not overcome the importance of physical strength in the Army. Brawn will count for more than `computer smarts any day. It is felt that when women cannot meet the requirements or rigours of a job; men must take up the slack.  [17]   Body Composition / Muscular Strength / Cardio-Respiratory Capacity. The West point and General Accounting Office (GAO) studies reveal that body composition (both physical and anatomic) favors men. Specifically women experience more difficulty in lifting heavy loads, road marching, carrying loads, running and throwing than men do. Women generally require more time to perform these tasks. Additionally they must perform at higher percentage of their physical abilities, leading to earlier fatigue. The reasons are that they have less muscle mass, more fat, which accumulates on buttocks, arms and thighs which lowers the center of gravity offering more resistance when running. They have less bone mass, wider pelvic structure and lower aerobic capacity than men.  [18]   Injury. Research findings have indicated a high risk for injuries during Army basic combat training. During training, 51% of women and 27% of men were injured which was related to a lower level of fitness when compared to men and resulted in an average time loss of 13 days training. During this study, women participated in an integrated conditioning programme and completed extensive road marches wearing combat boots. Incidence of injury was related to greater body weight and body fat and limited leg strength.  [19]   Physiological Issues Pregnancy is a major female health issue, which contributes to major attrition among women in the Army. During pregnancy, womens duties are often severely curtailed. This curtailment typically includes: no field duty, limited physical training, limited standing at attention. Many women experience severe premenstrual syndromes. This problem can be potentially dysfunctional for units with many lady officers. This is especially true if there is an involuntary tendency for women living in close quarters to synchronize their menstrual cycles.  [20]   However in an interview during the Gulf War some women soldiers who got pregnant told no one and stuck it out because they did not want to let their team down. Other women soldiers had their babies and six months later rejoined their units. Women in Army advocates argue that the average woman is pregnant for a very small portion of her productive life. There are many women who never become pregnant. They argue that data are inconclusive about pain and discomfort of menstruation. Rather women are more conscious of their health problems than men which explains a higher incidence of routine medical visits by women than men.  [21]   Legal Issues The Constitutions in most developed countries including India provide for equality in l